During watching a movie is almost 90% of the personal attention is going to the visual stimulation and only 10% to the sound. This is peculiar to the human brain. This is the major reason why we invested in an absolute topprojector. The JVC D-ILA X90 projector seems to us to be regarding to its contrast, color rendition and image display to the absolute top. Many visitors in the Avantage Room told us to have a better cinema experience than in the traditional cinemas.